The final result of my iPhone 7 Plus display problem with Apple

This is about the iPhone 7 Plus display not being brighter, as advertised. You can see side-by-side comparative photos in my previous blog post here: http://lerner.net/iphone-7-plus-screen-brightness-issue-update/

I received a call from the Apple liaison this evening and the final conclusion is that as far as Apple is concerned that’s just the way they are.

They admit there is a variation in the phones during manufacture, but they aren’t willing to continue to exchange phones until we find one that is as bright and noticeably more vibrant and brilliant as advertised – or even as bright as the iPhone 7 Plus my friend from the U.S. has, which we compared side-by-side during his visit here to Japan.

However, Apple are willing to let me think about it for a week or so and even though I bought it from my carrier, Softbank, and even though Softbank does not allow returns and refunds, Apple would be willing to let me sell the phone to Apple for the full retail price and I could then just buy another cell phone with the carrier. In other words, they are offering me a way out, if I decide I want to do that.

So I will think about it.

I’m of course disappointed with Apple and with the quality of the screen. And the logic of the engineering team bewilders me. They are advertising one thing and selling another. It’s clear to anybody who looks at my side-by-side photos, which compare the iPhone 7 Plus and my iPhone 6 Plus displays. It’s even more obvious in person. The Apple Store people who have seen it also agree. 100% of everybody who sees the two iPhones side-by-side agree the iPhone 6 Plus is the one that is brighter.

So I will think about exactly how much this bothers me for a bit. I’ll see what my carrier offers. Perhaps an iPhone 6S Plus if I decide to stick with Apple. Or maybe it’s time to look into Android substitutes.

Since Apple is offering a complete refund of the full purchase price, I suppose I will tentatively remain an Apple customer for now. But I certainly wouldn’t buy anything else from Apple again unless it was clear there was a full money-back guarantee from the start. I don’t want to go through this experience again.

I guess that is the end of my story. I hope other people have better luck than I did with their iPhone 7 Pluses. And I hope Apple reconsiders the way they advertise the iPhone 7 Plus screen. Because what they are advertising just is not what you get.


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