The post-final result of my iPhone 7 Plus display problem with Apple

Well, I’m sure the main thing on most of my friends’ minds these days is, “I wonder what Doug decided to do about his iPhone 7 Plus?”

So as not to keep you in suspense, this is what I decided:

Since Apple agreed to buy back my iPhone 7 Plus at the full Softbank contract list price of 129,000 yen I decided to take them up on it.

And I ordered a new iPhone 7 Plus from the Apple site today, to be delivered tomorrow morning. That cost 120,000 yen.*

So, not only am I making 9,000 yen on the deal, I’m getting a new phone and two more years of AppleCare coverage.

Plus since I’m getting it directly from Apple, the new iPhone will be unlocked to start with and I can use it on my scheduled U.S. trip for my mother’s birthday in April.

Will it be “as bright” as the iPhone 6 Plus. Probably not. But at this point this deal seems like a no-brainer to do for now. And who knows, maybe it will be brighter.

Also getting it directly from Apple means there is a 14 day return policy if I change my mind.

And I’m sticking with Apple, which I feel relieved and comfortable about for now.


* I don’t know why the Softbank list price (pre carrier discount for a two year contract) comes to 129,000 yen including tax and AppleCare, instead of the 120,000 yen you would pay when buying direct from Apple. That remains a mystery, but Apple is agreeable with paying the 129,000 list price on my Softbank contract. Probably to shut up a crackpot customer.

The final result of my iPhone 7 Plus display problem with Apple

This is about the iPhone 7 Plus display not being brighter, as advertised. You can see side-by-side comparative photos in my previous blog post here:

I received a call from the Apple liaison this evening and the final conclusion is that as far as Apple is concerned that’s just the way they are.

They admit there is a variation in the phones during manufacture, but they aren’t willing to continue to exchange phones until we find one that is as bright and noticeably more vibrant and brilliant as advertised – or even as bright as the iPhone 7 Plus my friend from the U.S. has, which we compared side-by-side during his visit here to Japan.

However, Apple are willing to let me think about it for a week or so and even though I bought it from my carrier, Softbank, and even though Softbank does not allow returns and refunds, Apple would be willing to let me sell the phone to Apple for the full retail price and I could then just buy another cell phone with the carrier. In other words, they are offering me a way out, if I decide I want to do that.

So I will think about it.

I’m of course disappointed with Apple and with the quality of the screen. And the logic of the engineering team bewilders me. They are advertising one thing and selling another. It’s clear to anybody who looks at my side-by-side photos, which compare the iPhone 7 Plus and my iPhone 6 Plus displays. It’s even more obvious in person. The Apple Store people who have seen it also agree. 100% of everybody who sees the two iPhones side-by-side agree the iPhone 6 Plus is the one that is brighter.

So I will think about exactly how much this bothers me for a bit. I’ll see what my carrier offers. Perhaps an iPhone 6S Plus if I decide to stick with Apple. Or maybe it’s time to look into Android substitutes.

Since Apple is offering a complete refund of the full purchase price, I suppose I will tentatively remain an Apple customer for now. But I certainly wouldn’t buy anything else from Apple again unless it was clear there was a full money-back guarantee from the start. I don’t want to go through this experience again.

I guess that is the end of my story. I hope other people have better luck than I did with their iPhone 7 Pluses. And I hope Apple reconsiders the way they advertise the iPhone 7 Plus screen. Because what they are advertising just is not what you get.

Gary Taubes & David Ludwig – an unsatisfying, inconclusive discussion about sugars and carbs

My objection to both David Ludwig and Gary Taubes in this conversation here, is that they hem and haw and dip and dodge around the whole subject of carbohydrates, grains, populations like Japan which have processed grains as their staple, and basically don’t really reach any scientific conclusion at all.

Yet they sell books which sound at first like they are very conclusive and definitive. But they are clearly not. They cherry pick results. And they don’t know what’s going any more than anybody else does.

Is added sugar bad? Probably so. Almost certainly so. But are carbohydrates themselves bad? There doesn’t seem to be any reason to think that. And in their conversation they don’t seem to really know either.

From May to September I lost 40 pounds on Starch Solution, and even though I was eating mostly starches and carbohydrates and no animal fat at all, my HbA1c blood sugar dropped from 8.6 to 6.1. And my appetite was largely controlled.

When I tried David Ludwig’s “Always Hungry?” plan over several months, I gained weight and my blood sugar did not drop at all. And my appetite was never controlled.

Unfortunately since September, hunger returned, and I’ve regained 30 of the 40 pounds I lost on Starch Solution. While it controlled my hunger at first, gradually the starches started triggering more hunger urges. So in that respect it does seem that the high glycemic carbs can be hunger triggers. Even if not at first, it starts happening eventually.

Or maybe it’s just a rebound effect, which seems to occur in over 80% of people who lose weight.

Nobody seems to know. And I don’t think Taubes and Ludwig seem to know in this conversation either.